- Accuracy and Credibility
- Ensure that all opinions, commentary, and insights provided are based on factual information and credible evidence.
- Clearly distinguish between personal opinions and established facts.
- When referencing specific data, studies, or reports, cite reputable sources to maintain credibility.
- Fairness and Balance
- Strive to present a balanced view by acknowledging differing perspectives, even when offering a personal opinion.
- Avoid unfairly criticizing individuals, organizations, or groups without presenting the full context.
- Maintain professionalism and civility when discussing controversial topics.
- Ethics and Integrity
- Be transparent about any potential conflicts of interest, such as financial or personal ties to the subject matter.
- Refrain from promoting personal agendas or engaging in commentary that could be perceived as self-serving.
- Uphold integrity by providing honest, unbiased insights.
- Transparency and Disclosure
- Disclose any relevant affiliations, partnerships, or sponsorships that may influence your perspective.
- Clearly identify when insights are based on personal experiences versus industry-wide practices.
- Indicate when your commentary is speculative or forward-looking to set appropriate expectations.
- Respect for Audience and Subjects
- Use respectful and inclusive language, particularly when discussing sensitive issues.
- Avoid derogatory remarks, inflammatory language, or unfounded accusations.
- Be mindful of the impact that expert opinions can have on public perception and individuals.
- Intellectual Property and Attribution
- Provide proper attribution when referencing ideas, quotes, or insights from other experts.
- Ensure that any third-party content used is properly licensed and/or cited.
- Avoid plagiarism by only offering original commentary or properly credited material.
- Accountability and Corrections
- If a factual error is identified in your commentary, issue a prompt correction or clarification.
- Be open to feedback and willing to revise opinions when presented with new, credible information.
- Take responsibility for the accuracy and impact of your insights.
- Providing Value to the Audience
- Aim to educate and inform your audience by offering clear, actionable insights.
- Avoid jargon or overly technical language unless necessary; when used, provide explanations to ensure accessibility.
- Tailor commentary to the needs and interests of the target audience, keeping their level of expertise in mind.
- Respect for Confidentiality
- Do not disclose confidential or proprietary information obtained through professional engagements.
- Avoid commenting on ongoing legal matters or sensitive business dealings unless authorized and appropriate.
- Respect the privacy of individuals and organizations when offering insights or opinions.